Generation Media has acquired creative agency, Portal Studio.

Portal Studio is a creative agency that specializes in “brand storytelling, digital content, and design,” whilst Generation Media is an independent media specialist providing communication strategies for several sectors, including video games.

Generation Media said the acquisition will see both entities continue to operate under their existing names whilst integrating Portal’s activities to strengthen Generation Media’s “in-house capabilities, complementing the services already offered through Generation Entertainment, its dedicated creator services content division.”

“The acquisition reinforces Generation Media’s commitment to innovation, client service and growth, bringing strategic media planning and compelling creative execution under one roof,” the firm added.